BLOOM GRADUATE SHOWCASE
Visual Identity, Motion Design
Rationale:
BLOOM is a branding project I developed for Leeds Arts Universities Graduate Showcase 2025. BLOOM marks the next season of creatives as they step into their careers. Like plants in full flourish, this concept symbolises growth, renewal, and transformation. The fresh, organic visuals reflect this journey, using abstract floral imagery to showcase creativity in motion.
BLOOM isn’t just an exhibition, it’s a celebration of new beginnings.