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RUETOPIA PULICATION 


Publication, Creative Direction



Rationale: 

Ruetopia is a small knitwear brand that I launched in the summer of 2024. To promote the collection, I created a zine featuring a photoshoot that I styled and directed myself. I wanted the photos to have a vintage, bohemian, and warm feel, reflecting the spirit of the brand. With a clear vision in mind, I built the set using items borrowed from friends, including plants, vintage cushions, a Persian rug, and a Tiffany lamp, to bring my concept to life. The zine captures the essence of Ruetopia and the unique, handmade quality of the knitwear.

Photography: Thomas Gulley
Model: Stella Howe
I’m currently developing additional brand identity assets, including swing tags and thank you card.
                      

About Me