STITCH STUDIOS
Visual Identity, Packaging
Rationale:
Stitch Studios is a brand designed to inspire people, patricularly Gen Z, to explore arts and crafts as a meaningful alternative to digital consumption. Focused on creativity, craftsmanship, and community, the brand reimagines traditional crafts like knitting and crochet, making them feel fresh, modern, and relevant. By challenging outdated perceptions, Stitch Studios encourages self-expression and hands-on creativity, offering a fulfilling and enriching experience beyond the screen.