TERRAIN
Visual Identity
Rationale:
Terrain is a conceptual retail brand positioned at the intersection of performance, precision, and modern utility. Designed for a new generation of outdoor consumers, the brand fuses technical function with a refined visual identity, offering products built to endure and engineered for clarity. This project explores a full brand ecosystem, from studio photography and campaign art direction to physical assets, membership systems, digital UX, and environmental signage. Every design decision is rooted in Terrain’s core values: expert design, confident minimalism, and a product-first mindset. The result is a cohesive identity that communicates performance with purpose, clean, bold, and built for extremes.
*All imagery is primary sourced in collaboration with photographer, Thomas Gulley*