TERRAIN
Visual Identity
Rationale:
Terrain is a conceptual retail brand positioned at the intersection of performance, precision, and modern utility. Designed for a new generation of outdoor consumers, the brand fuses technical function with a refined visual identity, offering products built to endure and engineered for clarity. This project explores a full brand ecosystem, from studio photography and campaign art direction to physical assets, membership systems, digital UX, and environmental signage. Every design decision is rooted in Terrain’s core values: expert design, confident minimalism, and a product-first mindset. The result is a cohesive identity that communicates performance with purpose, clean, bold, and built for extremes.
This project is still in development. I'm currently refining and polishing the identity system, focusing on consistency across applications and tightening up the visual language to ensure clarity and cohesion at every touchpoint.