VITAME
Visual Identity, Packaging
Rationale:
For this self-initiated brief, I designed branding and packaging for Vitame, a fictional cold-pressed juice brand inspired by nature, health, and vitality. The identity uses soft tones, tactile textures, and playful character illustrations to communicate freshness, personality, and natural goodness.
Each flavour features a unique character interacting with the fruits, creating a sense of charm and narrative while maintaining consistency through colour, typography, and layout. Overall, the project explores how illustration can elevate storytelling and brand clarity in a commercially relevant way.
This project is still in development. I'm currently expanding the brand collateral to explore how the identity can extend across different touchpoints.